Problem
A small company needed to recruit a technical sales engineer, but preparing a clear and attractive job offer required more than filling out a form. The role had to be explained in a way that made sense to sales candidates with technical awareness.
Essential support
As part of Essential, QwertyJobs.com helped prepare the job offer, organize the candidate profile, suggest what to emphasize and publish the offer on behalf of the company.
Distribution
The offer was not left to wait passively. We added active distribution to increase its visibility and improve the chance of reaching candidates who could realistically match the role.
The recruitment challenge
Astech is a small technical and commercial company from Wrocław. The company supplies workplaces with tools, personal protective equipment and products needed in the daily operation of industrial, production and service companies.
The company wanted to recruit a technical sales engineer. This was not a simple sales position. The role required contact with B2B clients, technical awareness, independence and the ability to understand the practical needs of workplaces and production environments.
For a company of this size, a poorly written job offer can create unnecessary work: wrong applications, unclear expectations and time spent explaining the role to candidates who are not a good fit. That is why the offer had to be prepared carefully before publication.
What Astech needed before publishing the offer
The key task was to translate the business need into a job offer that candidates could understand. The company needed to show what the role really involved, what kind of person could succeed in it and which requirements were essential.
Essential is not just publishing a job offer
In this case, Essential meant practical support before and after publication. QwertyJobs.com helped prepare the offer, organize the candidate profile and publish the job ad for the client. Then we added distribution activities to increase the visibility of the offer.
This is important for companies that do not want to spend time on technical publication steps, form fields or guessing how to describe the position. The client can focus on the hiring need, while QwertyJobs.com helps turn it into a clearer and more visible job offer.
What we did as part of Essential
Essential is designed for companies that want to publish a job offer without spending time on technical details, form fields and uncertainty about how to describe the role. In the Astech case, QwertyJobs.com supported the company before and after publication.
We clarified the role
The position was not just a sales role. It required contact with technical clients, understanding of workplace supply and the ability to build B2B relationships.
We helped define requirements
We suggested what was worth requiring, what could be treated as an advantage and how not to discourage potentially good candidates with unnecessary barriers.
We prepared the offer
We helped turn the business need into a readable job offer that explained the company, the role and the type of candidate Astech was looking for.
We published it for the client
The company did not have to go through the whole publication process alone. QwertyJobs.com handled the job offer publication as part of the Essential service.
We added distribution
After publication, we supported the offer with additional distribution to increase its visibility beyond passive listing on the portal.
We increased the chance of reaching better candidates
The goal was to improve the probability of reaching people who could understand both B2B sales and the technical needs of Astech clients.
Recruitment process timeline
Understanding the business context
The first step was to understand how Astech works, what it sells, who its clients are and why the technical sales engineer role was important for the company.
Defining the candidate profile
The profile was built around practical fit: B2B communication, technical awareness, independence and cooperation with a small team.
Preparing the job offer
The job offer had to explain the role clearly and attract people who understand both sales and technical client needs.
Publishing the offer through Essential
QwertyJobs.com handled the publication process for the client, reducing the work needed on the employer side.
Adding active distribution
After publication, the offer was supported with distribution activities to increase the chance of reaching relevant candidates.
Recruitment results in numbers
The offer was active for 30 days and reached approximately 24,500 potential candidates. During that time, 14 people sent their CVs, 6 candidates were invited to interviews and 1 person was hired.
Because the offer reached people genuinely interested in this type of role, the company was able to review applications efficiently. Astech spent approximately 1 hour on CV review before selecting candidates for interviews.
Why distribution matters
Publishing a job offer is only the first step. Many companies assume that after publication candidates will simply appear. In practice, visibility matters. That is why QwertyJobs.com adds distribution activities to selected offers, helping them reach more potential candidates and increasing the chance of receiving relevant applications.
In the Astech recruitment, distribution was especially important because the role combined sales, technical awareness and B2B client contact. This kind of candidate may not actively browse every job board every day, so the offer needed additional exposure.
Why this recruitment was different
This case was not about generating hundreds of random applications. For a small company, too many poorly matched CVs can create more work instead of solving the recruitment problem.
The more important goal was to reach people who could realistically understand the role: B2B sales, technical awareness, independence and contact with industrial clients. This affected not only the number of applications, but also their quality.
As Robert Puchała, owner of Astech Wrocław, pointed out, reaching people genuinely interested in the role translated into better quality CVs and made the selection process easier.
What Astech gained
The process helped turn a recruitment need into a clearer, better prepared and more visible job offer. In 30 days, the offer generated 14 CVs, 6 interview invitations and 1 successful hire, while the company spent approximately 1 hour reviewing applications.
Why this case matters for similar companies
This recruitment is a good example for companies that do not have large HR departments, but still need to hire people for important specialist, sales or operational roles.
Production companies
When the candidate must understand the technical environment and daily work of industrial clients.
Craft and service companies
When recruitment depends on practical skills, responsibility and direct client contact.
Small teams
When every new hire has a visible impact on sales, customer service and team culture.
The recruitment process with QwertyJobs.com was fast and efficient. The offer reached people who were genuinely interested in this type of role, and that clearly affected the quality of CVs we received. It also made the selection process much easier for us.
Robert Puchała
Owner, Astech Wrocław
What can other small companies learn from this case?
Small and medium-sized companies often do not need complicated recruitment systems. They need a clear job offer, realistic expectations and support in reaching candidates. Essential was created exactly for this situation.
If a company does not have time to prepare the offer, does not know how to describe the role or worries that the advertisement will not be visible enough, QwertyJobs.com can help with preparation, publication and distribution.
Do you want to publish your job offer without doing everything yourself?
With Essential, QwertyJobs.com can help you prepare the job offer, publish it for you and support it with additional distribution to increase the chance of reaching relevant candidates.
Publish your job offer with Essential →